Every year, the anniversary of the September 11 attacks brings back a flood of emotions and sad memories of the lives that were lost on that terrible day. Among all the different tributes made to honor this day, one advertisement really stands out because it shows a deep and heartfelt tribute. That ad is the Budweiser commercial with the famous Clydesdales.
The ad, which aired just one time but still leaves a strong impression, really captures the idea of resilience and serves as a heartfelt tribute. It starts with an amazing scene of horses running across a beautiful field in their classic outfits. They are pulling a wagon out of an old barn, and then the scene changes to a snowy road in the countryside. This transition sets up a journey that feels both meaningful and intense.
People standing along the route are amazed as these incredible animals stroll through the calm scenery. However, the change to a busy city scene is what really creates the emotional effect that the ad will have on viewers. The large shapes of the Clydesdales stand out against the stunning skyline of New York City as they cross the Brooklyn Bridge.
Next, the camera zooms in on one of the Clydesdales, showing their face up close. You can really see how serious they look, matching the mood of the event. After that, there’s a short pause for some deep thinking. Then, the ad shifts to an amazing scene that shows a wide view of the Statue of Liberty, which stands for freedom and strength.
When the music begins to swell, the horses lower their heads in front of the Statue of Liberty. This action speaks volumes without saying a single word. It’s a powerful moment of respect and honor that touches the hearts of everyone watching, reminding them of the strength and unity that came from overcoming tough times.
This Budweiser ad first aired on February 3, 2002, during Super Bowl XXXVI, and it has stuck in the minds of many Americans. Every year, it pops up online, reminding us of the lasting effects of September 11th and how strong people can be. The ad brings out deep emotions and honors those who have lost their lives, making sure they are never forgotten with its simple and sincere message.